OUR STORY
Turntables and Transformations
Svedvik’s origins trace back to a DJ collective that founder Ian Lawrow organized in college. After graduating, he partnered with Doug Backer to form CPC, a pioneering agency where dance events evolved into sports marketing activations for NFL, NBA, MLB, and NCAA teams. No one had coined the term “experiential” yet, but as CPC’s work advanced from athletics to immersive engagements for the likes of Coca-Cola, General Mills, and Target, a new marketing discipline emerged.
In 2015, inspired by the disruptor brand movement, Ian launched Svedvik Collective, combining efficiency-driving principles with a deep talent network to re-envision the agency model. Today, Svedvik is a key partner to organizations across the US. We operate as an on-call experiential department for marketing and PR agencies while producing nationally recognized work for a wide range of brands — from blazing upstarts to national icons. Svedvik’s scalable infrastructure empowers us to provide consumer engagement strategies with the nation’s top talent while remaining nimble, efficient, and independent.
HOW WE WORK
As marketing enters a new era, we’ve established new ways of doing business.
Svedvik Collective is a team of industry experts connecting brands + consumers through integrated marketing experiences.
This is NOT our office…
and we are NOT an agency
At least not like any you’ve ever seen. Well before the pandemic our workspace was in the cloud because we’re obsessed with efficiency.
We are a collective of 100+ category experts
For each unique project we assemble a team of experienced specialists aligned to your objectives. The Svedvik expertise is developing breakthrough brand-building strategies and executing with unparalleled talent. Pop-up in Soho? Expert in the neighborhood. New Gen Z campaign? Strategists standing by.
We are everywhere and nowhere
Our team has coverage across the country to give you the advantage of local talent everywhere.
Partners First
We have produced many award winning campaigns, but you won’t find trophies with our names on them. We integrate with our partner’s ecosystems and make sure they get all the credit.
Efficient Infrastructure
By eliminating the overhead of offices, weight of salaries, and pursuit of awards, Svedvik agency fees average 15-20% lower than industry standards.
The Result? BEST IN CLASS TALENT AT BEST IN CLASS PRICING.
COLLECTIVE VALUES
Purpose
Giving back is central to our identity and sustaining our collective growth and innovation. In 2020, Svedvik launched the Brave the Day platform connecting brands, consumers, artists, and causes through integrated, modern marketing experiences.
Diversity, Equity, and Inclusion
Diversity fuels the Collective spirit. Many of our greatest ideas and discoveries come from a mix of minds, backgrounds and experiences. We cultivate a culture where inclusiveness is a reflex, not an initiative.
Safety
The safety of our people is always at the heart of our planning. We remain uncompromising in our commitment to the health, comfort, and security of our our employees, customers, partners, and community.
2025 SUSTAINABILITY INITIATIVE
Svedvik Collective is committed to becoming a carbon-neutral organization in 2025.
To do so we will assess impact at every stage, tracking our goal based on the following metrics:
OUR CARBON OFFSET PARTNER
Sustainability isn’t a trend that will pass, it’s a global issue that will continue to impact our world and we must ensure we’re doing our part. At Svedvik Collective we are committed to producing eco-conscious activations that align with your sustainability needs. Environmental awareness is no longer simply an add on; it needs to be a consistent part of our conversation and integrating sustainable practices into corporate culture is key.