Alfa Romeo Formula One US Grand Prix

Setting a new Circuit of the Americas recruitment and engagement standard at the , we leveraged Alfa Romeo’s beauty and boldness to produce the most elegant and dominant footprint of the event . Displays featured vintage roadsters, the state-of-the-art current model lineup, and Formula One class race cars. Italian-inspired treats, exclusive merchandise, and experiential programming entertained attendees while VIP guests were treated to a lounge experience with a premium track view. The activation continued Alfa Romeo’s rich legacy of consumer experiences inspiring passion for automotive excellence while ultimately generating over a million combined brand impressions.