Miller Brewing Holiday

Svedvik designed and manufactured a custom holiday collection that became a commercial and media success, achieving rapid sell-outs and substantial PR coverage.

Inspired by classic holiday nutcrackers, the “Beercracker” was made up of elements prominent in the brand’s identity including barley boots, a pilsner cape, and hop leaf buttons. It was functional, too! There were two beer openers: one in the mouth like a classic nutcracker and another in the removable hat. 

The “Merry High Lights” were neon trees made for people who don’t have enough dive bar in their holiday decorations.  They featured the Miller High Life soft cross and Girl in the Moon logos, matching tree skirts, and were scented with the nostalgic dive bar smell of sweet tobacco.