Mentos Campus Concert

with DJ Khaled

As the culmination of an Ex-Award winning PR initiative with Mentos and the University of Wisconsin, Svedvik Collective secured DJ Khaled fresh off charting two #1 singles and the #1 album in the US. 

Svedvik oversaw all aspects of the epic event including content creation, BOH and media needs, stage rigging, lighting design, video projection, sound design, ticketing logistics, security, product sampling, and audience management. Svedvik also produced VIP hosted lounges for both brand and band.