POST CEREAL & MLS GAME DAY

Sparking the passion of soccer fans nationwide, Svedvik Collective designed and produced a multi-year engagement platform to celebrate Post’s Major League Soccer partnership. Activations took place at retailers, MLS events, and youth tournaments promoting Post’s full portfolio. Attendees tested their fútbol skills in a custom Soccer Dart game with velcro balls and colossal targets. Unique photo ops sparked social sharing, player appearances generated buzz, and engaging product sampling brought new customers into the franchise at every stop.